Following a couple work-break manageable minutes of watching tots react to their first sour fruit; the video flashes “Want to see more lemon-eating babies? Go to… grandparents.com/kids.” By encouraging viewers to take the next step after viewing/sharing where they can find more, the video brings added web-traffic value. Thinking of creating a viral video to help market your organization? Remember to:
- Make it interesting (would you forward it to a friend?)
- Make it brief (folks may not have time to view a 10-minute masterpiece, but a few laughs in one to three minutes is doable)
- Be sure to name/describe/tag your video with key words to enhance search engine optimization
For computer-savvy Boomer grandparent audiences, the lemon-eating video and many others created by Grandparents.com are right on target.
* Whether you are a grandparent or not, enjoy more “funny kid” videos at http://www.youtube.com/user/Grandparents.
