Wednesday, October 21, 2009

Event Planners, Think like Guests


Often, event goers will allow small problems to cloud memories of an otherwise successful fete. “It was a lot of fun, but there was no toilet paper in the restroom.” “Oh yeah, the food was amazing! I just wish the PA system had been working, because we couldn’t hear anything.”

As an event planner, you may have nailed down the date, time and location, but think about the minute details / overlooked additions that make events more enjoyable and memorable. To help mitigate little flaws, it helps to put yourself into your guests’ shoes – Literally. In your head, walk through the event from start to finish. You will undoubtedly realize you’ve missed something. Here’s an example, along with possible thoughts from an event planner:
  • Guest drives up to the event – Oh, they can’t see the sign due to an unruly hedge. (I need to trim that thing.)
  • Guest parks car – Yessss. There are plenty of parking spaces for invited guests.
  • He or she walks to the front entrance – Our volunteers are greeting at door. (I need to make sure volunteers know the dress code.)
  • Guests mingle during cocktail hour – Two open bars allow for shorter lines. (I need to ensure waste receptacles are well placed. Oh yeah, and we need music during this time!)
  • And so on…
Could someone slip on that slick marble courtyard? Will the sun blind guests during your outdoor speech? There is much more to planning than securing food and beverages. Take time to go through the details, and you’ll help ensure guests are comfortable and raving about your work for weeks to come.