A Dazzling Customer Experience

While I don’t have a chauffer or a private chef, one luxury I enjoy alongside Hollywood royalty is that of a personal shoe stylist. Yes, while enjoying a Lean Cuisine in front of my laptop, I can at least know my shoes were hand picked by the trend-setting glam squad at Shoedazzle.com.

Skeptical at first, I decided to give this $39 monthly membership a try. Upon registering, you must first take a fashion survey so “stylists” can appreciate your preferences. Each month, members receive an e-mail allowing them to choose from five shoe options – Simply click on one, and the pair appears at your door! Shoedazzle.com also provides customers with no-pressure features, including the convenient “skip” option which allows you to choose groceries over heels when necessary.

While this may be an unnecessary expense in any economy, there is something to be said for the excitement of opening a package to find a fresh pair of quality shoes nestled beneath layers of brightly colored tissue paper. You also get a shoe bag (how swanky) and a letter from the Shoedazzle.com team. Overall, I can say it’s been a well planned, dazzling customer experience. This proves that customer service has legs, and in this case “feet,” as I not only blog about my experience but also share with friends who compliment my shoe-club kicks.

Professional Development Starts with “PR”

Whether you are still pursuing a public relations degree or are a veteran communicator looking to update your toolbox, it is important to continue education to remain valuable. Tap into professional development organizations in you area, and you’ll find a wealth of information, networks of talented individuals with whom to collaborate and probably a good monthly lunch!

More so than most professions (National Basketry Organization), communications progresses at a rapid pace, which is why it’s imperative that pros stay attuned to the latest and greatest. Within this past week alone, new trends likely emerged within the public relations industry which will be adopted into common practice years from now. Recent example: social media and its evolution into a widespread tool used to engage audiences and monitor conversations.

I am a proud member of the Capital Chapter of the Florida Public Relations Association. At each luncheon or seminar, I learn something that enhances my skills and contributes to client success. My advertising counterparts in the American Advertising Federation are inspired by the creativity shared with members.

What’s that? You have a Doctorate in Awesomeness? It’s still important to stay up-to-date with your industry; otherwise you are doing your clients a disservice. That’s what they pay you for – your expertise!